Cervecero is a Mexican family-owned beer and drink retail company that prides itself on delivering premium products. Beyond reselling beverages, Cervecero crafts its own beer, merging tradition with innovation.
The corporate identity captures the essence of the brand. The logo, featuring a hop symbol, is a nod to their dedication to quality beer. A vibrant color palette of blue and yellow evokes trust, joy, and the golden hues of beer. Carefully chosen fonts blend a crafty, approachable vibe with modern coolness, reflecting the brand's balance of heritage and contemporary appeal.
To honor Cervecero's roots, traditional Mexican patterns and animations were integrated into the design, creating a connection to the culture while celebrating the art of brewing. This project delivers a cohesive identity that speaks to the heart of Cervecero's mission: premium beer with a family touch.
